Focused Thinking starts with the why, then builds with the how.

Why?

The root is more powerful than the fruit.

What does that MEAN?

Without a why, there is no how. Take an axe to a why and you pluck away all its hows. But, cultivate a why and you always grow new hows. Why is more powerful.

“How do we fix this?”

trumped by

“Why, exactly, is this a problem?”

———

“How did we get into this mess?”

bested by

“Why is this a mess?”

———

“How do we make more money here?”

trounced by

“Why haven’t we made more money already?”

———

Focus. And how.

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