Niche differently.

• Can you be faster in one particular area?

• Can you be larger in one facet?

• Do you have more of another facet?

• Can you explain more?

• Can you be more mysterious?

• Can you be more interesting?

• Can you be more predictable?

• Can you be less predictable?

• Can you use LESS technology?

No one’s bigger everywhere. No one has more resources everywhere.

If you’re focused, you’re bigger in the area THEY are smaller. You’re faster in the area THEY are slower.

———

Oh yeah, and if worse comes to worse, you’re able to abandon an area when the battle is lost or the position is a mistake. No guarantees in anything, mate.

Focus differently.

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