Ontologi - Where Strategy Begins

And that’s pretty much it…

Because if you simply go by that plan you’re missing too much.

See, a plan is all about you.

  • What you should do.
  • What you should avoid.
  • What you should get.
  • Where you should be.

The more you look, the harder you look, and the closer you look at yourself, the worse off you become.

Why?

Because the world is outside you.

Sure, the plan means you’ve thought about your business. But let’s not mistake it for the world around you.

Focus. Your perfect plan isn’t reality. And you won’t make it one either.