Planning is step-by-step. Rigid.

Planning has to take into account…

• you
• your team
• your competition
• your customers
• the environment of the market and society in general.

If any of these change (and they will), then the plan has to change.

So really, your precious plan is a snapshot of all the aspects you ASSUMED to be true at a made up moment in time.

That’s a real problem, because we all know what happens when you assume…

Unless your plan is founded upon a focused, robust and leveraged underlying strategy when things change you’re stuck. As one hand holds the broken plan, the other is a defiant fist cursing the world for its meddling.

Why?

Because you know you now have to RE-PLAN. And that…that sucks!

Focus. Don’t suck.

Previous

All Napkins

Next