Story of your business?

Do you do a great many things, but nothing great?

Are you following your capabilities, not a direction?

What do we mean? “I’m able to do that. I can provide that service. I can chase that dollar.”

Most can! What do you have that others don’t?

Be careful how you answer. Because…

• Others can go to school or hire the brightest of those who have that.
• Others can purchase the equipment or even the companies who have that.

Actually, others have the same things you do. Money, a human body, and time.

Being able to do something does not mean it’s smart for your business to do it.

• Can you ski? Should your business be a ski team?

• …type? Should you be a typing center?

• …write? Should you be a calligraphy studio?

• …add? Should you be a math academy?

• …think? Should you be a think tank?

• …buy stuff? Should your firm be a Purchasing Agency?

• Lunch? Should you be taste testers?

Who are you?

Focus. Or get jacked up.

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