An insecure business acts insecure.

When an insecure business attempts to act secure, the business looks like an insecure business PRETENDING to be secure. It’s goofy looking.

A secure business acts secure.

When they try to act insecure, they look like a secure business PRETENDING to be insecure. It’s funny and very effective.

We all know this and we can smell it.

Of course, it’s the same thing for us guys. Women have developed INSTANT insecurity detectors.

Hmmmmmmmmmmmmm…

Here’s an exercise…

• Find a woman who always gets hit on.

• Tell this magnet of masculine enchantment to think of your business as a guy.

• Within this world where guys are businesses, show and explain your messages, your signage, your logos, and your offers.

• Watch her closely. Does she express a deeply visceral “Ick!” feeling? Does she even say “ick”?

If she does, just admit it, you’re posing.

But all’s not lost. There’s still hope.

You now know your business better. This can help you evaporate other myths about your business that keep it in lonelyville.

Focus….....Be. Don’t pose.

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