Ontologi - Where Strategy Begins

What a fun word!

I don’t know how to actually pronounce it, but I say,

feen…ger…....spitz EN ge fuel

It’s German, and, yes, there should be an umlaut over the “u”...but it’s fun to say whether you have those two dots or not.

Riiiiight. What’s it mean?

Finger-tip feel.

That almost innate ability to tell what’s happening or going to happen. It’s heightened sensitivity, an intuitive feel.

So…......

How’s your fingerspitzengefuhl with your customers?

With your competitors?

With your business?

Can you gain fingerspitzengefuhl of in…of 14 different things? Or is it most likely going to come with a focus on 1 thing?

Experts and masters have fingerspitzengefuhl in their area of mastery.

Their area. Notice that it’s not plural.

Is the success of your business requiring you to have fingerspitzengefuhl in 14 areas?

Focus. You’ll then feel it.