Video games.

Ever played them? Ever played the arcade kind?

You know the ones where you are immersed in this new exotic world. The rules are strange and the mission epic.

At first, you’re terrible, but as you play cluelessness transforms to skill.

Seemingly complex patterns of swiveling and button pressing are done with nary a thought.

Decisions.

Decision after decision comes your way. You become better and better. Your decisions are faster and faster.

You begin to anticipate moves, you start eliminating problems before they even show up. You are beginning to master it.

Okay, ever try playing 2 games at the same time? 3? What about 10?

How hard will it be to get to the next level in these games?

If you’re playing 10 can you even get past the first screen…in any of them?

Can you cycle through all 10 games before characters start dying left and right?

That is what being overwhelmed is like.

You cannot do the obvious thing. You cannot pick up the obvious weapon. You cannot shoot the obvious threat.

There is no room for common sense.

How many simultaneous video games are you playing in your business?

Focus. Common sense will finally work.

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