We business owners (yes we) think bass ackwards.

It’s too easy. Our minds kidnapped by…

• what we need to do

• what resources to employ

• what skills we should array

• blah blah blah…

It piles, it twists, it twirls. Our brainmatter nearly melts down under the strain.

It’s only when we become so overloaded the a wrath is birthed in us. The world turns crimson in our frustrated fury while a pulsating throbbing lub-dubs under the skin, right above that left eyebrow. It’s in this state we finally sidestep the siren serenade of symptoms and index finger to brow we conjure the questions to rooting out the real problem.

So let’s be honest, we’ve frivoled away precious time in the frickin’ bog of symptomatic triviality.

Drop kick bass ackwards thinking focused firstly on tools and techniques.

The focused thinker deals first with the constraints. When you first know what constrains the problem, then you can truly understand how to solve it.

Focus. Constraints first.

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