Focus Begins With Contact

The best way to get started with us is through the Focus Beta, the Fire Fighting survey or by digging through our resources.

If you have specific questions for us or an interesting project you'd like our perspective on or even participation in, drop us a line at focus [at] ontologi.com.

How We Think

One of humankind's greatest achievements and its greatest weakness is the ability to count higher than 3.

Because, for all the potential of higher numbers, we usually use them to mire ourselves in complexity.

Our favorite numbers are 1 and 3. 1 is where focus is. It's what is most valuable, most profitable, most productive.

3 is our favorite tool for finding the 1. We break down problems and ideas into 3's to see them from different perspectives, to find solutions and better ideas.

Time in 3: Future, Present, Past.

Business in 3: Value, Frequency, Volume.

Strategy in 3: People, Ideas, Tools

With these tools of perspective, we develop inevitable processes. As an apple tree cannot help but produce apples, a business process that satisfies customers cannot help but produce profit.